Market Potential in Japan 日本市場の可能性
Japan is known for its substantial market sizes across various industries,
and the EC market is no exception.
Data from the Ministry of Economy, Trade and Industry indicates that the BtoC segment of the EC market has grown to 19.4 trillion yen.
A closer look at the industry sectors reveals that the merchandise EC sector alone accounts for over 10 trillion yen.
The ongoing increase in EC engagement within already large market sectors highlights the significant potential for expanding business in cross-border EC
日本は、各業界における市場規模が大きいことが特徴であり、これはEC市場においても同じことが言えます。 経済産業省が発表した2023年のデータによると、EC市場のBtoCマーケットは19.4兆円にまで拡大しており、業界分野別に掘り下げていくと、そのうち物販系EC分野が10兆円以上を占めていることがわかります。 元々市場規模が大きい分野においてもどんどんECへの参入が増加していることから、越境ECのビジネス展開も非常に可能性があることがうかがえます。
01
Japan’s BtoC-EC Market Size
In 2023, the domestic BtoC-EC market size in Japan reached 24.8435 trillion yen, an increase of 2.0986 trillion yen compared to the previous year. The trends in the BtoC-EC market size since 2014 are as follows.
in theMerchandise Field
in theService Field,
in the Digital Field
02
First-Rate Materials
The market size of the BtoC-EC sector in the merchandise field increased by 676.3 billion yen from the previous year’s 13.9997 trillion yen to 14.6760 trillion yen.
The growth rate was 4.83%. The EC rate increased by 0.25 points from the previous year to 9.38%.
Although the growth rate of the market size last year was moderate compared to the expansion influenced by the COVID-19 pandemic in 2020 and 2021, it continued to show steady progress.
Figure 1-2: Trends in the Market Size and EC Rate of the BtoC-EC Market in the Merchandise Sector (Unit: 100 million yen)
経済産業省 令和５年度 電子商取引に関する市場調査 報告書